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Measuring ROI For Online Marketing by Jordan Rocksmithin Investment (submitted 2013-06-11)When you spend a lot of time and effort on any project, you want to be able to know how much you got out of it in relation to how much you put into it. This is called measuring the return on investment. This is actually quite easy in online marketing because there are so many measurement tools available for the use of those trying to make a difference online by using OrangeSoda online marketing or other tools. You just need to know the proper steps to finding out your return on investment.
Make a Plan
When you first begin working on your online marketing, you need to have clear and specific goals written down for yourself. For example, you can decide that you want a certain number of followers on Twitter, or you want a certain percentage of sales to be online. Find out exactly what you want to do by making a plan. This will not only help you measure ROI once your project is completed, but you will have a clear direction to be working toward.
Before you get started, you will need benchmark numbers for your measurement at the completion of the project. Use your measurement tools to measure the various goals that you have and where they are now. For example, if you are looking at followers on Twitter, record how many followers you currently have and what your average follower growth is at the moment. Keep these measurements recorded in a safe place so that they can be brought out at the completion of your project.
Measurement Tools
There are many measurement tools out there that you can use to record your success. There are free programs available that can measure social media growth, interactions, and followers. If you want more detailed numbers, you can purchase a program that has clear goals. You can create a measurement and the programs will track the numbers on that measurement. It will even do things like create graphs for an easy visual.
You can also do other things like check your SEO by seeing where you are on a search results list when a keyword is typed in. You can check the effectiveness of an ad placement by recording how many users click on that ad when they see it. If you hire a company to help, like OrangeSoda online marketing, these companies can tell you what measurement tools are the most effective to determine your ROI.
About OrangeSoda(http://www.orangesoda.com/),The easiest way for local business to succeed online.It’s been years since we moved out of the garage and into business with thousands of small businesses across the world. We’ve grown because our message is simple. Online marketing is tough. Let us do it for you. OrangeSoda helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting.
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